About This Project
Working together with schneeweiss konzeptbüro gbr, we created an extravagant stage design for the flagship store opening at the Frankfurt airport. The project aim was to change the sales section and transform it into a performance stage where artists like Ray Gabi can perform. Throughout the entire project, various stage designs, unique design ideas and motion graphics were conceptualised and presented to the client, resulting in a chosen perfect fit. The key success factor of this project was the constant exchange of ideas and communication between us and the client. The opening act was driven by a motion graphic story, which was projected on the surface of the stage. A dramaturgy story was created which combined corporate content and visual effects. The different projections created multiple atmospheres on a single stage, which escalated McDonald’s brand experience and created a long lasting first impression.